Why One Video Strategy Won’t Work for Every Industry

If you’ve ever found yourself thinking, “This strategy worked for them, why isn’t it working for me?”, you’re not alone. It isn’t just about consistency or following viral trends. It’s about understanding your audience, your industry, and tailoring your approach accordingly.

In the past, I helped a realtor go from 1,000 to 50,000 followers by posting one short video every day, then doubled down, posting twice a day. The result? Exponential organic growth and local expertise status. But when I tried the exact same strategy with a health insurance agency, things turned out very differently. Let’s explore the results.

Real-World Results: Realtor vs. Health Insurance

Let's begin by explaining that consistency is powerful, but only when the content matches the industry.

Case Study 1: The Realtor

The first example is about a realtor determined to make her mark on Facebook. She batched content, remained dedicated, and posted daily reels for 90 days. She then ramped up to two reels a day. Her content was:

- Personality-driven

- Fast-paced

- Educational (market insights, tips for buyers/sellers)

- Local expertise

Why did it work? Real estate thrives on momentum and familiarity. People buy from people, not faceless companies. The realtor’s authentic presence built trust and recognition. Her follower count skyrocketed from 1,000 to over 50,000 in just nine months, purely organic.

Case Study 2: The Health Insurance Broker

Then came the health insurance experiment. Same strategy: batch recording, daily posting, focus on educational content (think ACA explainer reels). But the results were nowhere near as explosive. One reel eventually hit 23,000 views, several went over 2,000, but the follower count crept up from zero to just 175.

Why the difference? The insurance industry is a different beast. The audience is slower to act, the topic is heavier, and trust matters more than entertainment. People only engage or follow when they actually need what you offer. People need more trust and less entertainment with insurance.

Lessons Learned: It’s All About Industry-Specific Strategy

These experiments led to some critical realizations:

- Content that works wonders in one industry can be mediocre or downright ineffective in another.

- Every industry has unique trust triggers, audience behaviors, urgency levels, and emotional expectations.

- Pacing/tone matter. Real estate can tap into stories, personality, and rapid posting. Insurance calls for clarity, careful education, and patient nurturing.

How to Build an Industry-Specific Video Plan

Here's a smart framework to guide your strategy:

Ask yourself these two key questions:

1. What does your audience fear?

2. What does your audience desire?

For realtors, the fear may be making a bad investment; the desire is a new home or the right lifestyle. For insurance, the fear is confusion or being unprotected; the desire is clarity and trust.

What kind of content earns that trust?

- For realtors: Personality, local expertise, story-driven reels

- For insurance: Educational explainer videos, testimonial reels

Consistency is powerful—but only when paired with the right message. Your industry, not the algorithm, should drive your content style. Copying what someone else is doing is easy. Building a strategy that feels right for your audience? That’s where success lies.

Key Takeaways

If you’re trying to break out with video:

- Don’t just copy a plan from another industry. What skyrockets a realtor won’t work for an insurance broker.

- Know your audience fears and desires. Build trust and momentum the way your field demands.

- Consistency matters but always with the right message and delivery.

Your business, your story, and your audience are unique. The smartest thing you can do? Build a video strategy that’s tailored, intentional, and perfectly matched to your industry.