Strategic Motion Blog

By: Troy Trussell Published on: 12/01/2026

Troy Trussell is the host of the Strategic Motion podcast, where he shares firsthand insights on how real businesses leverage video to drive growth, emphasizing that strong strategy is more impactful than simply following trends. Drawing from his own experiences—including helping a dedicated realtor boost her presence on Facebook and other social platforms—Troy underscores that consistency delivers results only when the right content fits the right industry. Through real client stories, he reveals how matching message to audience is the key to successful video marketing.

By: Troy Trussell Published on: 12/01/2026

Alex Brewer’s creative journey began by accident, sparked by a youthful curiosity for photography. Early experiences behind the camera grew into a meaningful role during Alex’s time as a youth and worship pastor, capturing moments within the church community. About a decade ago, Alex shifted gears professionally, joining a landscaping company. There, Alex’s photography skills flourished as visual storytelling became central to the job, soon expanding into videography and managing the company’s social media. After eventually parting ways with the company, Alex’s path remains rooted in a passion for connecting people and stories through visual media.

By: Troy Trussell Published on: 30/12/2025

In this blog post, Troy Trussell dives into the power of consistency in marketing, exploring why viral moments aren’t as important as steady, purposeful effort. You’ll learn how showing up regularly—not just in bursts—builds trust with your audience and helps establish your authority, even before a customer ever interacts with your business. Troy Trussell shares practical strategies, tips for choosing the right platform, and ways to create valuable content without needing a full production team. Plus, stick around for a film review of "Fight Club" and what makes it a modern classic, and why its themes of identity and chaos resonate today. If you’re ready to move your marketing forward with a plan and purpose, you won’t want to miss this post.

By: Troy Trussell Published on: 20/11/2025

Episode 2 of Strategic Motion, host Troy welcomes Jason Garraway for a deep dive into the power of video in business. Jason shares his journey using strategic video content across his health insurance business using testimonial videos.